The Purelash mascara, is Jane Iredale's first mascara in a mild, water resistant formula that was developed expressly for those with sensitive eyes who want to add a lovely touch of colour to their lashes.
The PureLash Mascara is free of lacquers, shellac and petroleum based ingredients and is designed to:
nourish and colour lashes naturally
be resistant to smearing and flaking
condition and protect to reduce splitting and breaking
be great for contact lens wearers
Key ingredients:
Hydrolyzed Wheat Protein - Thickens, curls and strengthens lashes
Panthenol (Vitamin B Complex Factor) and a propriety blend of seaweed lipids - to keep the formula moist and condition lashes
Algae Extract - Water binding agent
Apply a layer of the Jane Iredale PureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara. Allow to dry until tacky and then apply your favourite formula of mascara. Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips. If you are going to layer mascara, don’t wait for each application to dry. This is what makes lashes stick together.
Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product. Brown or grey can look softer around the eyes than black. Too much mascara can be aging.
May Contain: Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.
All shades are vegan
Those sensitive to gluten should avoid
Jane Iredale is certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification
Jane Iredale products are also certified cruelty-free by PETA
Due to the nature of the active ingredients, Environ® cannot be be purchased directly online, and must always follow a consultation. Please contact us for your free expert consultation today.
